Local SEO optimizes a website’s appearance in local search results, especially for geo-targeted searches. This includes optimizing Google My Business listings, local citations, and local directories, and obtaining positive customer reviews. Local SEO is crucial for businesses with physical locations or those targeting specific geographic areas.
Technical SEO involves optimizing the technical aspects of a website to ensure it is accessible, crawlable, and indexable by search engines. This includes optimizing website speed, fixing crawl errors, improving site architecture and navigation, implementing structured data markup (schema.org), and optimizing robots.txt and XML sitemaps. Technical SEO ensures that search engines can crawl, index, and rank a website effectively.